Swerve Communications is a PR and Entertainment firm that focuses on social impact and culture. I worked with this blossoming business to develop a new logo, brand identity and website.
The logo design was a fast-paced project that asked for a logo that embodied boldness, trustworthiness, and adaptability. There were no brand guidelines or existing brand identity to follow so the visual identity was also being developed simultaneously. Another design decision from the client was the idea that the brand needed to include a specific peach color. With this color, we needed to be intentional about neutrality of the brand, not leaning to masculine or feminine.
After nailing down a logo design, the client asked for a simple website design using Squarespace. Together, the client and I worked closely to build the website within a short timespan. All the content was provided and I was leading the general design and layout of the website.
Swerve Communications Website
Designed in Webflow by Grace | 2024 Grace Turcich